Constant tiredness while studying in the library, a love of gummy bears & caffeinated drinks and a general enthusiasm for founding a company led us to develop a completely new recipe for a caffeinated gummy bear and are the origin of BE AWAKE!

Gummy bears reimagined: sustainable, environmentally friendly and healthy to start the day tasty, well-struck and wide awake.


The vision is to find our delicious, sugar-free and vegan caffeine gummy bears in every supermarket across Germany.


The convenient and resealable packaging makes it easy to transport and always at hand. One pack of caffeine gummy contains 100mg of caffeine and is therefore equivalent to almost 2 cups of coffee .

Since the caffeine is absorbed directly through the oral mucous membranes, it works even faster than conventional caffeinated drinks.

Our team

Any questions? We're happy to help!